Danica Radovanović
University of Oxford, Oxford Internet Institute
danica@danicar.org
Internet Paradigm, Structure and Dynamics of Online Social Networking:
Facebook and young people in Serbia
This research provides an overview of social networking sites as a connecting tool for communication and collaboration, as well as their influence in the networked public sphere in everyday life. By consideration of the definition, history and structure of selected Web 2.0 social media services, the author gives a preview for understanding why these sites, especially Facebook, are so popular among Serbian youth. Finally, using the Web sphere analysis and desktop based methodology, Web observations, numerous interviews with young adults in Serbia, and semi-structured interviews, some relevant conclusions have been drawn for better understanding of the dynamics of the usage social network sites in the Balkan region.
Key words: social network sites, Internet, Web 2.0, youth, social media, social networking, Facebook, communication
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